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Strategy and Objectives

Image: Strategy and objectives

Iberia has put in place its new strategic Plan 2012 with the aim of facing the worst crisis of the sector. The main priority is to maintain or even improve the leadership.

 
The main measures to be taken are the following:

 

  • Boosting of the long haul sector
  • Progressive reduction of the short and medium haul, which will be complemented by a new airline
  • Reduction of staff and other costs
  • Implementation of the new Business Plus class
  • More proactive commercial actions

 

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