Iberia was founded on June 28, 1927 by Horacio Echeberrieta. It was not only Spain’s first airline, but also the first to fly between Europe and South America (as of 1946), the first to establish a walk-on air shuttle service (between Madrid and Barcelona), and the first in Europe to offer an international frequent flyers customer loyalty programme (Iberia Plus).
Today Iberia is an international transport group operating in around 100 airports. It is a member of one of the most important airline alliances, oneworld, and is renowned for its corporate social responsibility.